What variable content generation is all about?

It means the ability to add multiple variants for each image, button (CTA) or copy, or even language on a ratio in a creative. This feature could be used for creating banners for e-com SKU’s, localization of a design to different languages, multiple A/B-tests, different CTA’s, and headings.

How to add AI variations

https://www.youtube.com/watch?v=N8GR6P49MEs

Viewst’s AI-powered creative copy generator works like magic and generates perfectly-fitted texts based on your creative content. With it, you can make creative variations for A/B testing in literally 2 clicks.

Boost your creativity to write catchy copy for your campaigns. AI generation works with any domain in more than 50 languages.

It is a great tool for your inspiration, to speed up production and push your creative performance forward.

Here's how you can add variations to your copy or button:

1. First, choose a text element or button for which you want to add variations.
2. Click the Add content variations (AI) button 1.

1. You'll see some AI-generated text in the "Variant 2" field. You can use it as-is, make some edits 2 / 4, or simply delete it altogether 3 if it doesn't fit your needs.